Roasting Business Fundamentals

From Cost of Goods to Margins and Marketing

Topics Covered

  • Startup costs
  • Green coffee buying basics
  • Cost of Goods and profit margins
  • Planning and budgeting for growth
  • Marketing and branding
  • Sales strategies

Marcus Young

Director of Boot Coffee Campus

What You Need

  • Bring your questions about launching and growing your coffee business
  • A willingness to share and learn from other entrepreneurs and coffee leaders in group discussions through our innovative eLearning platform.

One on One Coaching

During the course take advantage of one on one coaching sessions with your instructor.

Price: $275

This is a multi-day webinar. Please attend both dates for your session.
Upcoming Dates:
August 4 & 7 2020: 10am – 2pm Pacific Time

Understand what it takes to launch and operate a successful coffee roasting business in this Business Fundamentals in Specialty Coffee webinar. You will develop an understanding of  business planning and startup costs, marketing and sales, product development, positioning and branding, and more.

During two, three hour webinar’s students will gain advanced insight into the opportunities and pitfalls facing leaders in coffee businesses as well as build their knowledge so they can ask the right questions and understand industry jargon including the C-Market and buying strategies, cost of goods and profit margins, budgeting and growth, and marketing and eCommerce strategies. 

Students will participate in a series of lectures, discussions, and hands-on exercises using spreadsheet tools for costing, budgeting, and analyzing their business.

How It Works

Select and register for courses in Roast Profiling, Cupping & Quality Analysis, or Roasting Business Fundamentals at

You will receive an email with detailed instructions about getting setup with Zoom Conference and any other platforms for your course.

Receive an invite to the WhatsApp or Slack group for your cohort of students.

The same email will contain digital downloads of the course handbook and any worksheets, roast and tasting logs, cupping forms, and other materials.

Approximately one week prior to the start of your course, you will receive a shipment from Boot Coffee with all of the necessary supplies for your course. Depending on our course of study these learning packs could include green coffee, roasted coffee, sensory lexicon samples, and more.

On Day 1 of your course please be prepared to login to the eLearning session via Zoom 15 minutes prior to the start of the session.

At the specified start time our instructor will host  1-2 hour eLearning sessions covering topics relevant to that week’s hands-on assignments. These sessions are just like the lectures, discussions, and group assignments you may have experienced at other trainings – just remote.

You will work on the hands-on activities at our own facility. Because we are working remotely, it’s vital that you keep good notes and document your experiences.

For roasting courses, you will return partial samples of your roasted coffee to Boot Coffee using the provided bags and postage paid boxes (for students based in the USA).

Reconvene for the next eLearning session at the appointed time. We will review the hands-on activities, analyze the results as a group, and cover new materials in preparation for the next hands-on assignments.

During the course take advantage of one on one coaching sessions with your instructor.

When you complete the course you will receive a certificate of completion, an invitation to join the Boot Coffee Campus Alumni page on Facebook, and are eligible for discounts on future and Boot Coffee Campus courses.

Week 1

Lecture launching a coffee business

Group discussion of startup costs and regulatory considerations

Lecture on green coffee buying and cost of goods

Lecture and demonstration of budgeting and planning for growth

Students complete cost of goods worksheets as homework

Coaching and 1 on 1 sessions

Week 2

Group review cost of goods calculations

Discussion of target markets and growth opportunities

Marketing, branding, promotion, and sales lecture

Online sales and eCommerce
Group exercises: finding your unique value proposition

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